Celebrating over 10 years and 50 products for Joseph Joseph.

Studio17 first started working with Joseph Joseph in 2010, when the kitchenware brand was in its infancy, employing a handful of staff in London’s Oxo Tower.. Their stand-out products included ‘‘Chop2Pot’, the ‘Index’ chopping board set, and the space saving ‘Nest’ Bowls. These thoughtful innovations helped establish the eponymous kitchenware brand as one of most forward-thinking in their category.

Absent from their product are superfluous styling, instead focusing on essentialism. Clever solution-based innovations that are captured in clean, minimal, easy-to-understand forms that deftly communicate the benefits in-store. This customer-first approach made Studio17 and Joseph Joseph natural collaborators.

In 2011 Studio17 helped launch the '‘Cleaning and Organisation’ category for the Joseph Joseph, with products such as ‘Caddy’, now in it’s tenth year of production, and the ‘Extend’ dishrack, which is the brands highest-grossing product throughout its entre lineup.

Over 10 years, and 50 products later, Studio17 continue to with closely with Joseph Joseph, to deliver customers more useful product solutions to make their lives better, whether it’s in the kitchen, bathroom or beyond.