Philips Avent Display Stands

POS and Exhibition Display Stands - Point6 2011

As long tern collaborators, graphic design agency Point6 appointed Studio17 to support them in designing…

As long tern collaborators, graphic design agency Point6 appointed Studio17 to support them in designing and visualising merchandisers and exhibition display stands for Philips AVENT.

For a retail environment, Point6 wanted to present a number of free standing and countertop point of sale stands for two new lines of Philips AVENT products. With the main themes already established, Studio17 was able to quickly translate and refine each sketch proposal into a 3D visual model to present to the client.

Accurate visuals and a fast turnaround allowed Point6 to support their 2D artwork with realistic simulations of the final product. This dynamic has continued on future projects where ‘real world’ representation of 2D artwork has become critical.

Less info

As long tern collaborators, graphic design agency Point6 appointed Studio17 to support them in designing and visualising merchandisers and exhibition display stands for Philips AVENT.

Studio17 were tasked with designing two transportable display stands for exhibiting products at healthcare and parenting expos. Designed from laser cut acrylic, the product was made to be easy to assemble and disassemble, but crucially nest together tightly to be transported in a carry case.

A combination of opaque and translucent acrylics allowed internal lighting to diffuse under the products and lift the printed graphics at the rear. Computer aided visualisation simulated the intended lighting model. A small number of stands were produced and used for the 2012 shows, with the ability to be repurposed or recycled after use.