CounterStore 100 Collection

Premium Kitchen Organiser - Joseph Joseph 2017

CounterStore 100 Collection
CounterStore 100 Collection

After the success of the original CounterStore, Studio17 developed a premium ‘100 Collection’ version of…

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After the success of the original CounterStore, Studio17 developed a premium ‘100 Collection’ version of the product. The brief again, was to give the product a more premium look and feel.

The continued trend for smaller living spaces, coupled to the increase in worktop appliances, means counter preparation space is often at a premium. However, many kitchens maintain a disparate collection of products that serve similar purposes for food preparation.

CounterStore 100C liberates precious space by cleverly combining a knife block, a large and small utensil pot, and an oak chopping board, into one compact product.

The products non-scratch flexible knife holder, allows knives to be held securely upright, whilst being easy to remove for cleaning. A taller utensil pot accommodates a selection of utensils, whilst a lower pot is designed for smaller items such as a corkscrews or peelers.

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After the success of the original CounterStore, Studio17 developed a premium ‘100 Collection’ version of the product. The brief again, was to give the product a more premium look and feel.

The continued trend for smaller living spaces, coupled to the increase in worktop appliances, means counter preparation space is often at a premium. However, many kitchens maintain a disparate collection of products that serve similar purposes for food preparation.

CounterStore 100C liberates precious space by cleverly combining a knife block, a large and small utensil pot, and an oak chopping board, into one compact product.

The products non-scratch flexible knife holder, allows knives to be held securely upright, whilst being easy to remove for cleaning. A taller utensil pot accommodates a selection of utensils, whilst a lower pot is designed for smaller items such as a corkscrews or peelers.

CounterStore 100 Collection
CounterStore 100 Collection

A hardwearing premium oak chopping board with non-slip rubber feet, slots neatly behind the unit in its dedicated slot. The simplicity and convenience of this compact solution wins back vital counter space.

Reminiscent of a city skyline, this subtle cue hints at the small urban kitchens this product is suited. This exercise in minimalism not only appeals to those wishing to reduce clutter, but also those moving into their first home searching for a complete kitchen counter solution.

The stainless steel outer casing gives the the product a more desirable and premium aesthetic. It also compliments the ‘Surface’ range of products, currently available by Joseph Joseph.

CounterStore 100 Collection
CounterStore 100 Collection