In 2010 Joseph Joseph approached Studio17 to rethink the humble dish rack, to launch the…
More infoIn 2010 Joseph Joseph approached Studio17 to rethink the humble dish rack, to launch the company into a whole new category: cleaning and organisation.
Mainstream dishracks have remained largely the same for many years – commonly rigid wire or plastic products primarily geared to holding plates. Their rigid construction often limits the size and type of crockery, can cause chips, and many look unsightly on the countertop.
Studio17 identified the need for a self-draining dishrack, protecting counters beneath, whilst providing a better way of holding a variety of crockery and cutlery. The result is an array of concentric flexible fins – allowing different sized items to be wedged securely between without damage, and to channel water down to the spout.
This revolutionary approach allows for a completely new and striking form, with areas geared towards holding specific items. 4 slots towards the rear provide plenty of capacity for cutlery, utensils and pan handles. Deeper fins allow plates to be slotted facing outwards, whilst the sides accommodate small plates and chopping boards. A flat central area is ideal for glasses and bowls.
Less infoIn 2010 Joseph Joseph approached Studio17 to rethink the humble dish rack, to launch the company into a whole new category: cleaning and organisation.
Mainstream dishracks have remained largely the same for many years – commonly rigid wire or plastic products primarily geared to holding plates. Their rigid construction often limits the size and type of crockery, can cause chips, and many look unsightly on the countertop.
Studio17 identified the need for a self-draining dishrack, protecting counters beneath, whilst providing a better way of holding a variety of crockery and cutlery. The result is an array of concentric flexible fins – allowing different sized items to be wedged securely between without damage, and to channel water down to the spout.
This revolutionary approach allows for a completely new and striking form, with areas geared towards holding specific items. 4 slots towards the rear provide plenty of capacity for cutlery, utensils and pan handles. Deeper fins allow plates to be slotted facing outwards, whilst the sides accommodate small plates and chopping boards. A flat central area is ideal for glasses and bowls.
