Enhanced features without compromising elegance.
Joseph Joseph - Extend Steel
With the sales success of Extend, Joseph Joseph asked Studio17 to develop a more premium version of the original design. As with their other premium products, a steel and plastic combination were to be used.
As with the core range product, the entire rack expands to suit the users sink space. Studio17 aimed to add functionality to the product, whilst providing a more premium aesthetic.
A simple slide action almost doubles the space inside the drainer. At one end, an array of wire prongs provides a universal method of supporting crockery, with soft dip-coated tips to prevent chips. An additional rail is used to help support larger items such as chopping boards.
A cutlery pot, with a designated knife slot can be plugged in anywhere in the prong array allowing the user to customise the space. To provide total flexibility, the drainage spout can be rotated through 90 degrees to utilise the depth of the counter.
In 2025, a new slim version was released, developed to fit into kitchens where space is extra tight, and every inch of counter space counts.