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Compact Bathroom Scales - Makino Trading 2011

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Makino Trading asked Studio17 to re-design their simple, low cost body scale, but in an…

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Makino Trading asked Studio17 to re-design their simple, low cost body scale, but in an ultra-compact form factor, without the complex fat analysing technology of their more expensive models.

The result is a simple body scale where less is more. Its lilliputian dimensions were made possible by the use of toughened glass for strength; consequently removing the need for a bulky body or internal steel components like previous plastic models.

Its predecessor featured a slide out display from the rear – relying on the friction of fingers to slide enough of the screen out to grab. This was replaced with an enclosed push-to-eject screen, simplifying yet enhancing the user experience.

Dimensionally, the product is specific to the Japanese market, where size matters. Tailored to smaller Japanese feet, the emphasis is on storage and modesty, so the product could be hidden after use.

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Makino Trading asked Studio17 to re-design their simple, low cost body scale, but in an ultra-compact form factor, without the complex fat analysing technology of their more expensive models.

The result is a simple body scale where less is more. Its lilliputian dimensions were made possible by the use of toughened glass for strength; consequently removing the need for a bulky body or internal steel components like previous plastic models.

Its predecessor featured a slide out display from the rear – relying on the friction of fingers to slide enough of the screen out to grab. This was replaced with an enclosed push-to-eject screen, simplifying yet enhancing the user experience.

Dimensionally, the product is specific to the Japanese market, where size matters. Tailored to smaller Japanese feet, the emphasis is on storage and modesty, so the product could be hidden after use.

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The simple white body is lifted by a range of bold colour backings on the glass. The rich, glassy colours are almost sweet-like in appearance, changing in tone depending on the angle it is held to the light. This simple luminous quality of colour is used to define the product, rather than superfluous visual cues.

The modesty of the product is therefore underscored by its relative ambiguity, especially with the screen closed, as is important in the Japanese market.

Sold in Japan.

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