TwinScrub

2-in-1 Scrubbing Brush - Joseph Joseph 2012

TwinScrub
TwinScrub

Studio17 set out to give the ubiquitous scrubbing brush new purpose. As throwaway, unloved items,…

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Studio17 set out to give the ubiquitous scrubbing brush new purpose. As throwaway, unloved items, the challenge was set to add function, performance and to be more appealing. It was crucial the profile of the scrubbing brush and task brush showed real dynamic purpose and that the product meant business.

TwinScrub makes the scrubbing brush work harder, packaging a small detail brush within the handle of the main brush. This space saving design delivers the large surface cleaning of existing scrubbing brushes whilst providing a useful detail brush for small areas the main brush can’t reach.

The simple two-in-one innovation aims to make the process of cleaning quicker and easier, without compromising the core functionality of each individual brush.

The product is moulded in thick polypropylene plastic, ensuring the brushes nest securely each time even after considerable downwards pressure on the brush handle. Carefully chosen bristle stiffness ensures performance and longevity.

Less info

Studio17 set out to give the ubiquitous scrubbing brush new purpose. As throwaway, unloved items, the challenge was set to add function, performance and to be more appealing. It was crucial the profile of the scrubbing brush and task brush showed real dynamic purpose and that the product meant business.

TwinScrub makes the scrubbing brush work harder, packaging a small detail brush within the handle of the main brush. This space saving design delivers the large surface cleaning of existing scrubbing brushes whilst providing a useful detail brush for small areas the main brush can’t reach.

The simple two-in-one innovation aims to make the process of cleaning quicker and easier, without compromising the core functionality of each individual brush.

The product is moulded in thick polypropylene plastic, ensuring the brushes nest securely each time even after considerable downwards pressure on the brush handle. Carefully chosen bristle stiffness ensures performance and longevity.

TwinScrub
TwinScrub

The form of TwinScrub is influenced by three factors – housing the detail brush within the handle, ergonomics and aesthetics. The main handle needed to feel positive in the hand, and the detail brush comfortable to deploy with the thumb. The visual message is underscored by a good sense of weight and quality in the hand.

The product released in 2012 is now sold globally in two colours.

TwinScrub
TwinScrub