Surface

Counter Top Range - Joseph Joseph 2016

Surface
Surface

Though Joseph Joseph has a mature product line of largely plastic products, there is a…

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Though Joseph Joseph has a mature product line of largely plastic products, there is a large market of consumers, particularly in the US, that prefer stainless steel products that match their appliances.

Whilst Joseph Joseph offers a selection of stainless steel products based on existing designs, Studio17 were asked to investigate a matching range of new countertop organisational products, underpinned by a collection of innovative features.

There are currently a vast number of stainless steel products on the market, but the nature of how these products are manufactured often leads to crude cosmetic wraps, with ugly part interfaces to overlap the sharp edges of the steel.

By fully understanding the production methods available, Surface was developed using the steel as the main structural element of the product, rather than a superfluous visual part. The folded steel construction is internally rolled on the top and bottom edges, giving a smooth appearance.

The top and bottom parts of each product are moulded ABS plastic that clips within the steel, hiding the internal edges, and partially lapping over the ends of the steel, creating a seamless, properly considered topology.

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Though Joseph Joseph has a mature product line of largely plastic products, there is a large market of consumers, particularly in the US, that prefer stainless steel products that match their appliances.

Whilst Joseph Joseph offers a selection of stainless steel products based on existing designs, Studio17 were asked to investigate a matching range of new countertop organisational products, underpinned by a collection of innovative features.

There are currently a vast number of stainless steel products on the market, but the nature of how these products are manufactured often leads to crude cosmetic wraps, with ugly part interfaces to overlap the sharp edges of the steel.

By fully understanding the production methods available, Surface was developed using the steel as the main structural element of the product, rather than a superfluous visual part. The folded steel construction is internally rolled on the top and bottom edges, giving a smooth appearance.

The top and bottom parts of each product are moulded ABS plastic that clips within the steel, hiding the internal edges, and partially lapping over the ends of the steel, creating a seamless, properly considered topology.

Surface
Surface

This topology runs throughout the range, with a pair of sink caddies featuring a drip catcher that guides water back under the stainless steel out of sight and a stainless steel rail to retain sponges and scourers.

A cutlery drainer offers similar functionality with a spout for excess water to be easily poured away.

A soap pump features the same signature drip catching area, but includes a removable stainless steel bar as part of the button, to remove odours from hands.

A utensil pot and a knife holder complete the range, with a pull out spoon rest in the base, made from pressed stainless steel.

Sold worldwide.

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Surface