Airers

Clothes Airers - John Lewis 2012

Airers
Airers

In 2012 British retail institution John Lewis wanted to refresh their range of clothes airers….

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In 2012 British retail institution John Lewis wanted to refresh their range of clothes airers. Studio17 supported long-time design associates in creating the engineering CAD for the product to be manufactured.

With a remit to develop new airers from scratch, new functional elements were conceived to make the airers easier to use and more effective at drying. Studio17 developed articulating corner mouldings that allowed hangers to be hung outboard of the airer. A child safety latch prevented the 3-tier airer from collapsing if tampered with, whilst extruded hanging bars let clothes to dry quicker, without creasing.

The X –wing and over-bath airers were secured using an off-centre toggle clamp, operated in seconds with a large paddle, making it far easier than the previous generation to put up and down. Other add-ons like sock holders and drying nets for underwear completed a package of small functional elements coupled to a standard, cost effective tubular frame.

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In 2012 British retail institution John Lewis wanted to refresh their range of clothes airers. Studio17 supported long-time design associates in creating the engineering CAD for the product to be manufactured.

With a remit to develop new airers from scratch, new functional elements were conceived to make the airers easier to use and more effective at drying. Studio17 developed articulating corner mouldings that allowed hangers to be hung outboard of the airer. A child safety latch prevented the 3-tier airer from collapsing if tampered with, whilst extruded hanging bars let clothes to dry quicker, without creasing.

The X –wing and over-bath airers were secured using an off-centre toggle clamp, operated in seconds with a large paddle, making it far easier than the previous generation to put up and down. Other add-ons like sock holders and drying nets for underwear completed a package of small functional elements coupled to a standard, cost effective tubular frame.

Airers
Airers

With the increased use of plastic mouldings, each part had to be designed to be cost effective to tool and produce. Intelligent use of material thickness helped keep the part cost down whilst allowing the product to have strength where needed.

Aesthetically, the product is both understated but with large visual cues defining each functional element. Powder coated silver and chrome frames compliment grey plastic mouldings for an air of sophistication.

Sold through John Lewis stores nationwide.

Airers
Airers