DrawerStore

Customisable Drawer Storage Range - Joseph Joseph 2012

DrawerStore
DrawerStore

The utility-driven area of in-drawer storage was largely neglected as hideaway items. Studio17 worked with…

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The utility-driven area of in-drawer storage was largely neglected as hideaway items. Studio17 worked with Joseph Joseph as an area of opportunity to deliver a range of properly considered solutions.

Three distinct products cater to different areas: cutlery storage, consumables storage (carrier bags, bin bags, tin foil, cling film), and a general ‘bits and bobs’ organiser. Each variant features a simple functional insert that defines the purpose of the product, whilst remaining adaptable.

A simple universal tooth system underpins the range, allowing the product width to be easily installed and adjusted in-drawer, maximising their application to customers with varying drawer sizes. This shared expanding part across the range offers improved adjustability over current solutions and helped suppress tooling costs.

 

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The utility-driven area of in-drawer storage was largely neglected as hideaway items. Studio17 worked with Joseph Joseph as an area of opportunity to deliver a range of properly considered solutions.

Three distinct products cater to different areas: cutlery storage, consumables storage (carrier bags, bin bags, tin foil, cling film), and a general ‘bits and bobs’ organiser. Each variant features a simple functional insert that defines the purpose of the product, whilst remaining adaptable.

A simple universal tooth system underpins the range, allowing the product width to be easily installed and adjusted in-drawer, maximising their application to customers with varying drawer sizes. This shared expanding part across the range offers improved adjustability over current solutions and helped suppress tooling costs.

 

DrawerStore
DrawerStore

The aesthetic driver for the range is ‘pure geometry’ – a vernacular of clean, radiused elements to create order. Flush upper surfaces and colour contrasts create a pleasing juxtaposition of parts.

Movable elements in the main bodies reinforce the customisable theme – providing flexibility as needs change. Manufactured from thick polypropylene plastic, throwaway utility items are elevated to products with longevity and value.

DrawerStore Cutlery picked up a Silver award for ‘Best Kitchen and Household Product’ at the House Beautiful Awards 2013.

DrawerStore
DrawerStore
DrawerStore
DrawerStore
DrawerStore