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Self Draining Dish Rack - Joseph Joseph 2010

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In 2010 Joseph Joseph approached Studio17 to rethink the humble dish rack, to launch the…

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In 2010 Joseph Joseph approached Studio17 to rethink the humble dish rack, to launch the company into a whole new category: cleaning and organisation.

Mainstream dishracks have remained largely the same for many years – commonly rigid wire or plastic products primarily geared to holding plates. Their rigid construction often limits the size and type of crockery, can cause chips, and many look unsightly on the countertop.

Studio17 identified the need for a self-draining dishrack, protecting counters beneath, whilst providing a better way of holding a variety of crockery and cutlery. The result is an array of concentric flexible fins – allowing different sized items to be wedged securely between without damage, and to channel water down to the spout.

This revolutionary approach allows for a completely new and striking form, with areas geared towards holding specific items. 4 slots towards the rear provide plenty of capacity for cutlery, utensils and pan handles. Deeper fins allow plates to be slotted facing outwards, whilst the sides accommodate small plates and chopping boards. A flat central area is ideal for glasses and bowls.

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In 2010 Joseph Joseph approached Studio17 to rethink the humble dish rack, to launch the company into a whole new category: cleaning and organisation.

Mainstream dishracks have remained largely the same for many years – commonly rigid wire or plastic products primarily geared to holding plates. Their rigid construction often limits the size and type of crockery, can cause chips, and many look unsightly on the countertop.

Studio17 identified the need for a self-draining dishrack, protecting counters beneath, whilst providing a better way of holding a variety of crockery and cutlery. The result is an array of concentric flexible fins – allowing different sized items to be wedged securely between without damage, and to channel water down to the spout.

This revolutionary approach allows for a completely new and striking form, with areas geared towards holding specific items. 4 slots towards the rear provide plenty of capacity for cutlery, utensils and pan handles. Deeper fins allow plates to be slotted facing outwards, whilst the sides accommodate small plates and chopping boards. A flat central area is ideal for glasses and bowls.

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For an item constantly on show in what is becoming the hub of the home, the product is unashamedly conceived with aesthetics as a key element in its development. Its dynamic stance is the antithesis of the raw utility of other racks common in the marketplace.

Moulded from durable polypropylene and flexible TPE, the product was awarded ‘Highly Commended’ at the Gift of the Year awards 2012.

Available worldwide in 3 colours.

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