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Compact Body Fat Analyser, Makino Trading 2011

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Maquino is a prominent brand in the Japanese homeware market, producing a variety of body…

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Maquino is a prominent brand in the Japanese homeware market, producing a variety of body scales and fat analysers. Studio17 was asked to apply their proven fat analyser technology to a small, innovative form.

Understanding the Japanese market was crucial. Unlike Western countries, scales are usually stored away in bedrooms, rather than on a bathroom floor. This propelled the aesthetic of the product to be equally as strong when stored as when in use.

The end profile of the product is a strong graphic representation of the rest of the product, so is easily identified if stored on a shelf. A push-to-eject mechanism was developed to provide quick access to the screen and controls, whilst preserving the continuous outer profile.

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Maquino is a prominent brand in the Japanese homeware market, producing a variety of body scales and fat analysers. Studio17 was asked to apply their proven fat analyser technology to a small, innovative form.

Understanding the Japanese market was crucial. Unlike Western countries, scales are usually stored away in bedrooms, rather than on a bathroom floor. This propelled the aesthetic of the product to be equally as strong when stored as when in use.

The end profile of the product is a strong graphic representation of the rest of the product, so is easily identified if stored on a shelf. A push-to-eject mechanism was developed to provide quick access to the screen and controls, whilst preserving the continuous outer profile.

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The simple geometry of the product evokes a pleasing solidity when handled. Flush fitted electrode plates, touch sensitive controls, and discrete display access all add up to a satisfying user experience.

The product is available in 10 colour variations throughout Japan.

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